Writing, irregularly
Journal.
Notes on process, tools and the slower parts of design work. Published when there is something worth saying.
Earlier entries
Newest first
What a moodboard is actually for
A moodboard is not a preview of the final work. It is a tool for agreeing on what we are not going to do, which makes it the most useful document in a project.
Process
3 min read
Designing for the shelf, not the screen
Packaging lives under bad light, next to louder neighbors, in the hands of someone in a hurry. A few habits for designing work that has to survive a real shop.
Process
4 min read